Corporate Logotype

AIG logo should never, under any circumstances, be redrawn or changed.  Always refer to the master artwork and instructions set out in this manual.

Logo with holding line
A white holding bline around the logo should be used when reproducing the logo on a background that does not provide enough visual separation for the logo.   In order to achieve the correct holding line width you must use approved artwork. 

Black logo
A black logo may be used for electronically transmitted materials or when two-Color printing is not available.  

Embossing and Stamping
For special promotional items, the logo can be embossed, or stamped in gold or in other metallic Colors depending on the background Color on which the logo is positioned.