Consumer Marketing

Design guidelines for Accident & Health and Personal Lines

Travel (Relaxing Blue)
A shade of blue that is well received by most; the Color of the sea and sky, conveying a sense of peace and calm. This segment includes all leisure-travel related products.

Home (Fresh Green)
A shade of green that is preferred by many, it often invokes feelings of hope and renewal; the Color of growth. This segment includes all private home and property related products. I.e. Non-commercial or business related.

Family/Group (Original Orange)
This shade is reminiscent of joy and sunshine and brings with it an unmistakable sense of warmth and approachability. This segment includes all accident, medical &
hospitalisation products for family or groups.

This category also includes sports-related insurance such as golf and other non-commercial group insurance.

Individuals (Midnight Maroon)
Traditional red enriched with a touch of brown signifies life and vitality reinforced in a stronger, more down-to-earth tone.

This segment includes all individual accident insurance.

Corporate Travel & Auto
The corporate Color of AIG conveys stability and expertise. Its depth of color reassures, exudes control and professionalism. This segment includes all automobile and corporate related insurance such as corporate travel and commercial automobiles.