AIG is a strong and successful brand. It embodies financial strength, leadership and innovation. These are qualities that we possess and we should rightly represent ourselves consistently in markets where we operate.

As we grow and develop in the region, we should always identify ourselves as one team, consistently bringing to our customers high standard of service that AIG represents.

The use of a single AIG brand mark, with consistent corporate messages and communication collateral will help identify us as one team. The team that sets the standard.

This Guide is a comprehensive resource developed to help you better achieve this efficiently and effectively. Areas covered in this guide include up-to-date information on the proper use of AIG brand mark, country specific stationery applications, business lines specific communication collateral artworks, MU promotions guidelines and relevant compliance policies and approval steps.

We are confident that this guide will go a long way in helping you better understand AIG brand as well as serving your customers successfully in your country.